1. Provide a source for these claims you're making. One Piece in general is aimed at a male teen audience, and that's the most that's been said.
2. A demo research was done a couple years ago in japan, showing the large majority of One Piece's readership there are older individuals.
I think boiling it down to "he's badass" is oversimplifying it. It certainly plays a role, but there's more to it. Zoro, outside Luffy, arguably receives the most protagonism in the story. You know that when Zoro is featured in an arc, he'll display something new, and he learns and overcomes...
-Is cognizant of the gravity of situations surrounding himself and his crewmates
-Invented a completely new sword style all on his own with techniques he came up with
-Off the fly formulated a plan that took advantage of the weaknesses of an enemy which saved the lives of many
But because he...
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