The bygones principle does not always accord with real-world behavior. Sunk costs do, in fact, often influence people's decisions,[8][15] with people believing that investments (i.e., sunk costs) justify further expenditures.[17] People demonstrate "a greater tendency to continue an endeavor...
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.