What do you mean by badass women? A female character who would act like a male character?
A woman doesn't need to look like a man to inspire people.
The women in most serious manga are fine, no need to change them as I see it.
What's that fan service too? How many times did we see Luffy, Zoro, or Sanji shirtless?
Man and woman are different and think different. It's simple and it is entirely OK that they are different in a manga and do things that male characters don't.
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Wanda from the MCU is strong as hell and she’s feminine. This isn’t the 90s where a woman who can throw hands is a novelty. People are demanding competent, complex female characters with more agency than being arm candy or shallow caricatures that revolve around the men like satellites. Wanda has her own character arc, is the lead in her own show, has flaws and has to grow out of them. That’s a strongly written female character.
I also don’t see the whole ‘men and women are different’ argument. So what? You have aggressive women (Captain Marvel, Okoye) and soft spoken men (T’Challa, Steve Rogers). Neither male nor female characters should be arbitrarily assigned traits based on gender.
The general complaint i got from my female friends are mostly the above points i guess. They think female MC should shine equally and not act as romantic interest to serve the plot.
Fanservice mostly and bland characters like hinata,Orihime. It was opinion from my friend after she watched naruto.
Fan service isn’t a problem if it’s done to both genders and it’s not dehumanising. Code Geass for example has tons of fan service but is generally considered pretty good in terms of its treatment of women.
Orrrr you could rely on the actual merits of your storytelling and not cheap anime titties and abs and have almost no fanservice for either gender such as Attack on Titan.