They're not deluding themselves, they're having a tantrum.
It's the same handful of maladjusted retards doing it. That's why they're doing overtime.
They know there's nothing to be gained materially, i.e. they know they can't stop what's in motion, but in their minds, because they think everyone else is as stunted and mentally ill as they are, they thinking insulting a fictional character will hurt fans of that character.

They're eternal losers in life.