g corporation wants to market nerd comic book shit to normal people, but normies are remarkably sheepish about anything that isn't strictly within a narrow definition of acceptable.
That's fine, however, you can just make it self-deprecating joke, and that's a signal to the meathead football player that we all know it's actually real stupid, and we're self-aware. Don't worry if you felt genuine emotions about something "childish", we'll undercut it by winking at the camera. Your masculinity is safe - you are now allowed to like the movie, even openly praise it.
It also allows manchildren to also laugh nervously and by like "yeah guys I just like it ironically, that was what it was about the whole time" to desperately pretend they don't enjoy childish things.
It's all part of the cowardly nature of modern people who are constantly afraid to express any opinion that isn't mandated by conveniently nebulous forces.