A win at Mania would help establish him as a strong heel no doubt. But with a face like he has, and his selfie shtick, the pussy heel just makes sense at the moment
Like bro Theory after failing to cash in was a menace and they should go all the way with it.
Remember that promo of his when he says he's tired of being treated like a kid? It was fucking awesome until they started dumping him with Lashley bullshit.