Dubai chocolate, Prime Drinks, those Stanley Cups, the Rick and Morty Szechuan sauce, certain Pokemon trading cards and many other fucking examples of nonsense like this. An overwhelmingly majority of people are becoming obsessed with the most pointless, materialistic, consumerist trends, no free will, no actual identies/personalities, no intelligence, just greedy slaves.
It has to be some kind of mass psychosis/mental illness epidemic that I cannot even fathom. It's like some Twilight Zone shit how people obsess and go insane and even almost deliberately kill each other over stuff like this or even try to on purpose, same with the Black Friday stampedes and fights.
The world is increasingly becoming a sick place and these savages fight over these products like they are fighting for water and resources in a post apocalyptic world, except I've still seen more civility and thus order in post apocalyptic films than this /s.