If this wasn't hype there would be 0 reason not to spoil since us knowing a week earlier than most would not make a difference.
The only way this makes sense is if something happens on this chapter that is very note worthy (doesn't have to be action) that the providers don't want spoiled to early
ZKK can only happen after Luffy beats Kaido, Luffy beats Kaido in front of the population/slaves in Wano and Kaido finding out about Luffy being Joyboy
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