He was working at that pace long before One Piece was a cash cow..... And if One Piece ended tomorrow, Shueisha can still make hundreds of millions off of One Piece for the next 20 years. They don't need Oda or the continuous drawing of the manga to do that.
It’s not about cashing in all at once, it’s about showing investors that you have consistent, stable, and predictable revenue sources with moderate to high growth opportunities.

Oda probably couldn’t even end OP if he wanted to. That’s how bad of situation he’s put himself in.
 
It’s not about cashing in all at once, it’s about showing investors that you have consistent, stable, and predictable revenue sources with moderate to high growth opportunities.

Oda probably couldn’t even end OP if he wanted to. That’s how bad of situation he’s put himself in.
Again, they don't need Oda or the continuation of the manga for that. The One Piece brand has already reached a status where it is self sustainable. One could even argue that they can do more with the brand once Oda finishes the manga. It opens up a whole new world of spin-offs, which create new merchandise, and business ventures that can be explored elsewhere. Naruto, which is nowhere near as marketable as One Piece still pulled in 23 million dollars in 2023 alone, and that ended in 2014. As of 2020 the One Piece franchise is sitting in the top 25 highest grossing media Franchises at number 20, at over 20 billion dollars, Once the manga ends, it's profitability is not going anywhere.
 
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