The only thing left for the whole vegan movement success at global level is the lack of politicization and not being the identity makers of political parties.
Also lack of food alternative besides meats, as is why Bill Gates and other lobbies doing massive investment for it. Once we have that, we are ready to go and we can see it being a strong foreign policy and a massive promotion by big corporations to consume their meat free products instead.
The Narratives of it is fine as of now and it attracts millions of supporters
1) humanization / Anthropomorphization of Animals
2) interpretations of animals rights to radical levels
3) very strong emphasis on guilt and de-moralizing meat consumers especially when alternatives is available.
We'll see in future