This was a big mistake, they aren't going to replace the old movies and extended universe from the minds after 40 years of the SW movies being legendary, many memorable video games such as Knight of the Old Republic, great novels such as the Darth Bane trilogy, Darth Plagueis, the New Jedi Order or Thrawn's novels and also some great comic books such as Thrawn's trilogy or Star Wars Legacy.
Meh. People are dumb. Especially business executives who think all they need do is buy a brand or franchise, and it'll roll in money because deep down they think fans are sheeple who'll pay whatever the cost. On top of that trying to expand their audience in the worst possible way, by undoing and tarnishing all that had gone before - the stuff that made SW appealing in the first place
Problem is, alienating the older fans, and the true fans who kept collecting and keeping the fandom alive. At the same time, not enough new fans to sustain interest and the money train.
Plus competing audiences. How does Disney appeal to SJW and progressives? Having POCs in major roles. But, not realising the world isn't Hollywood, they shipped Finn and Rose = and tried to market that to China...LMAO
Let's be realistic here. Vast majority of Chinese did not like Rose ( for reasons - one she isn't even Chinese) and, having her go out with a Black Guy...to appeal to China where the majority are colourist or racist... Do the math.